Puebla

Puebla has competed since 1904, when an English Athletic club Puebla AC joined the Liga Mexicana de Football Amateur Association. The club was founded two years after the first known league was established in Mexico, Puebla along with Reforma AC, Pachuca, Albinegros de Orizaba, Mexico Cricket Club and British Club were the first teams to play any sort of organized football competition in Mexico. In their first tournament in 1904, the club lost all games and did not score a goal in the 8 games played. In 1905, the club struggled and managed to score its first and only goal in that tournament, finishing last with no wins, 1 draw and 7 losses, and 20 goals against. For the 1906–1907 season, the club finished third, with 3 wins, 3 losses and 2 draws, for a total of 9 points with 8 goals scored and 6 against. After this season, the club folded, and the league dropped to 4 clubs. The club would not see action for 8 years, until 1915 when the First Puebla F.C who later became España de Puebla, that club was founded by the Spaniards living in Puebla. Due to the lack of opponents, having only one with neighboring town San Martín Texmelucan, the club would be forced to go Orizaba, Veracruz to find competition. They participated for a few years in the old Liga Veracruzana de Futbol.In 1928 Asturias Puebla was founded by the Spanish from the Asturias in Spain. These two clubs would later merge in the early 1940s and would become the foundation of what would become Club Puebla.

It all came to be on 28 March 1944, when Puebla was admitted to the Mexican Primera División, their home ground was Parque El Mirador—the first owners, Joaquín Díaz Loredo and Alfonso Sobero were important textile owners in the 1940s. The first official match took place on Sunday 7 May 1944, at 4 p.m. in Veracruz in the Copa México tournament. Veracruz gave Puebla their first lost in the professional era beating them 5–1. Puebla's first goal was scored by Lupe Velázquez in the 68th minute. Two weeks later at El Mirador the team played a friendly match against Atlante, losing 4–1. On 4 July 1944, Puebla obtained its first victory in El Mirador against Veracruz with a score of 3–4.

On 20 August 1944, Puebla played its first professional league match against Atlas, beating them 5–2. The Argentinian forward scored Eladio Vaschetto Puebla's first goal in the professional league era. The first lost in the league was to Real Club España, losing 2–1 in Mexico City. In 24 games played in the 1944–45 league Puebla obtained 14 wins, 2 draws and 8 losses with 53 goals in favor and 30 against. That year Puebla was the league runner-up to Real Club España, but saved the season by winning the Copa México against América in a memorable match winning it 5–3. Ricardo Alvarez was the lead scorer, scoring 4 goals.

In 1944 Puebla finished runner-up in the league championship and many thought they had been better than the actual champions España. With a good league tournament played they also played the 1944 Copa México in which they showed why they finished second in the league by crowning themselves champions that year. The tournament started when Puebla faced Orizaba beating them 6–0 in both games. Arturo Chávez scored 5 goals in both games and ended as the tournaments lead scorer with 15 goals. In the quarter-finals stage, Puebla faced Atlas, a club that did not put up much of a fight and ended up losing 4–0. Arturo Chávez scored the 4 goals in that series. At semi-finals Puebla faced one of the best clubs in that tournament, Deportivo Oro. However, Puebla was playing better and defeated Oro 3–1 to advance to their first final ever.

At the final game on 25 June 1945, Puebla faced one of the most important clubs in Mexico América. Puebla came out in the first minute with the intention of winning the cup. They found themselves up 3–0 in the 26th minute, with 2 goals by Eladio Vaschetto and one from Arturo Chávez. América scored its first goal at the 43rd minute courtesy of Vial. The first half ended 3–1. In the second half, América came out to prove their status as an important club and went on the offense. With América looking for goals, Puebla found open spaces but they could not take advantage. In the 61st minute Manolo Alarcón scored a goal for America, and 3 minutes later Nicoluau scored another goal, and at the 69th minute Scarone scored yet another, reducing the deficit to a single goal. It seemed that América could achieve a historic comeback. But Puebla was a team with a lot of character and knew how to respond to América's 3 goals. In the 71 minute the legendary forward Miguel López scored for Puebla, giving them a comfortable 5–3 lead. Two minutes later Vial scored América's 4th goal bringing back the deficit to one goal. The last goal in the memorable final came in the 78 minute when Lupe Velázquez scored Puebla's 6th goal, which closed that spectacular game.

During the 1952–53 season Don Joaquín Díaz once again was the owner of the club and with "El Gordo", González Gatica, managed to obtain the club's second Copa México, beating León in the final. That off season, they reinforced the club by signing big name players such as "Chepe" Naranjo, Mota y Caserio. The club also played friendly games with European club Austria Wien and also big South American clubs. In the first game Puebla beat Leon 2–0. In the second game Puebla finished them off with a score of 2–1 for an aggregated score of 4–1. This way on 31 May 1953, Puebla was once again the Copa México champion. In the Campeón de Campeones puebla lost to the Tamaulipan club Jaibos Tampico Madero just like they had in 1944. The team's manager (coach) was Spanish Isidro Lángara. The 4 goals scored by Puebla were by Fernández, Cubero, Velázquez, and Cubero. The starting line up were González (goalkeeper), Rivas, Torres Ruiz (defender), Cárdenas, Iturbe (midfielder), Lupe Velázquez, Uceda, Del Toro, Fernández, Cubero (forwards).

In 1953 the club managed to obtain its second Copa México title and the last title they would win for almost 30 years. After the 1955–56 league tournament the club's then-owner Manuel Hidalgo was abandoned by the other owners, and was not able to sustain the club. In 1956 his request to the Mexican federation for the club to take a year hiatus to better their economic situation was discouraged; Hidalgo was told that if the club took time off, they would have to return in the second division. The club folded in 1956 due to the loss of its stadium, the Parque El Mirador, which burned down due to a torch that was thrown into the wooden ramps. The total losses were 300 thousand pesos, which took the club out of action for 8 years.

After numerous attempts, Manuel Sánchez Gomez, Leonardo Ortiz and Rafael Durá succeeded in reforming the stripe club, and Puebla returned to professional football. On 19 February 1964 The federation allowed the club to take part of the 1964–65 second division league tournament. Donato Alonso was coach of that squad and formed it with second division players, amateur Puebla players and veteran 1950s players. The first game was played in the estadio Ignacio Zaragoza against Ciudad Victoria which ended in a 2–2 draw. Roberto Torres y Francisco Escamilla scored for Puebla. The first victory was against Texcoco with a score of 4–1 and the club remained undefeated for the next 15 rounds, until they fell 1–0 to Ciudad Victoria in Ciudad Victoria. Puebla finished 6 in this tournament.

Puebla played 6 years in second division from 1964 to 1970 until a promotional series between Unión de Curtidores, Club Deportivo Nacional and Naucalpan. Puebla won their 3 matches played in Olímpico Universitario. The third and final match of the series was played against Naucalpán with a score of 1–0 that granted Puebla the promotion to first division. Gervasio Quiroz score the only goal in that game. The scores of the three games were 2–2 against Unión de Curtidores, 1–0 against Naucalpan, and 1–0 against Club Deportivo Nacional.

The first game played in first division after almost 20 years was against América, coach by Francisco González Gatica puebla felt 2–0 in the Estadio Azteca. The first draw was a 1–1 against Pumas UNAM in c.u. Their first victory was against Cruz Azul in Estadio Cuauhtémoc with a score of 2–0. In this tournament, Puebla obtained 11 victories, 10 draws and loss 13, finishing with 43 points occupying the 11 position of 18 in the leagues competition. With 2 games left, Puebla was in serious trouble of being regulated so the club replaced coach Francisco González Gatica for the Spaniard Ángel Zubieta. He managed to win the last 2 games and maintain the category.

In the 1971–72 tournament the club finished 7 in the standings but failed to classify for the play-offs because Monterrey y Guadalajara finished with the same points but had a greater goal differential.

In the 1972–73 tournament, the club started with a strong style of playing that had them in second place in the standings with 6 matches left in the tournament. But Puebla lost 5 of the last 6 games, finishing 10th overall and failed to qualify once again.

In the 1973–74 tournament Puebla finally managed to qualify for the quarter-finals, after finishing in 4th place overall with 13 victories, 14 draws and only 7 losses. In the quarters they faced Cruz Azul. The away game ended in a 1–1 draw, but in the second match Cruz Azul beat Puebla with a score of 6–1, which eliminated them. Cruz Azul went on to win the final against Atlético Español.

In the 1975–76 tournament had a string of 11 games without a victory and the Puebla players received 25 red cards, Puebla was in danger of being relegated or forced to play a relegation match. Puebla avoided that scenario by finishing 18th overall and leaving that scenario to Atlante and Potosi who was relegation.

In the 1977–78 tournament Puebla once against had a terrible time and lost 20 games which once again put them in danger of relegation. But in the last round they managed to draw with Tigres in Monterrey and forced Atlas and Unión de Curtidores to contest relegation, with Unión de Curtidores who at the end was regulated to the second division. Silvio Fogel was the club's star player who scored 21 goals and help the club forget its relegation problems. Puebla finished 7th overall but failed to qualify for the play-offs, in the last round the club tied with América and combined with a win by Toluca, they missed the play-offs.

In the 1979–80 tournament the club finished 13 overall with 11 victories and 16 losses. So came to an end a decade where the club played mostly to avoid being relegated.

In the 1980–81 tournament the club finished 12 overall and obtained 37 points by means of 12 victories, 13 draws and 13 losses. The club scored 37 goals that tournament. In this tournament the Brazilian player Muricy Ramalho joined the club and scored 7 goals, becoming a player that would go down in history with the club. In this tournament, the club used the city as its badge.

In the 1981–82 tournament Puebla was placed in group 1, the club went on to finish 3rd with 41 points in 38 games played in which the club obtain 15 victories, 11 draws and 12 losses. The club scored 58 goals, but with all these points gained, the club still failed to qualify, finishing 10th in the league. Players who made up this squad were Moíses Camacho, Jesús Llangostera, Jesús Rico, Arturo Alvarez, Héctor Rosete, Miguel Angel Viveros, Fco. Thomsom, J. Benito Cucula, Carlos Gómez, Ignacio Ramirez (1 Goal), Juan Carlos Contreras, Jorge Saenz, Angel Ramos (2 goals), José Martínez Pirri (9 goals), Gustavo Béltran (5 goals), Juan

Manuel Rangel, Eusebio Martínez, Juan Manuel Asensi 11 goals, Juan Manuel Borbolla 7 goals, C. S. Idigoras 12 goals, Juan Alvarado 1 goal, Muricy Ramalho 11 goals and coached by Leonel Urbina.

At the start of the 1982 league championship, the few who believed Puebla could win included new coach Manuel Lapuente. Lapuente had played for Puebla for over five years and now had the chance to manage the club. He qualified the club with a record of 15 victories, 15 draws, and 8 defeats, for a total of 45 points with 53 goals for and 39 against. In the play-off they faced three clubs from Jalisco.

Their first opponent was UAG in the quarter-finals. In the first match Puebla was defeated 2–1 in a game played at Guadalajara. In the second game Puebla defeated UAG 5–1 for an aggregated score of 6–3. In the semi-finals, they faced Universidad de Guadalajara. Puebla lost the first match played in Estadio Jalisco 1–0. In the second match Puebla was able to overcome the deficit and won 4–2 and advance with an aggregated score of 4–3. In the final Puebla benefited after a fight in semifinals between América and Guadalajara, leaving Guadalajara with a number of players suspended. In the first match Guadalajara defeated Puebla 2–1 in the Estadio Jalisco. In the second game played in a packed Estadio Cuauhtémoc, a goal scored by Alberto Orozco sent the game into overtime and then to a penalty shootout. Luis Enrique Fernández scored the final penalty goal which gave Puebla its first league title in the professional era. The line up in that final game included Toño de la Torre, Sambueza, Orozco, Luis Enrique Fernandez, Pedro Soto, Raul Arias, Muricy, Angel Ramos, Arturo Alvarez, Estupiñan, Chaplin Ceballos.

On 26 May 1988 Emilio Maurer acquired the club and his first action was to substitute coach Luis Enrique Fernández by Hugo Fernández. Hugo led the team to the 1988 league quarter-finals but was eliminated by America with a score of 6–2. For the 1988 Copa México, Puebla reinforced by signing Arturo Castañon, Wana Contreras, the Chilean defender Oscar Rojas and the forward Jorge Aravena. In the quarter-finals Puebla defeated Toluca in the Estadio Cuauhtémoc before more than 40 thousand fans in a night game that had not being played in Puebla for more than 3 years. In semi-finals, Puebla defeated Monterrey to advance to their fifth Copa México final, having won 2 and lost 2. In the final Puebla faced Cruz Azul. The first match ended with a 1–1 draw. Scoring for Puebla was the midfielder Marcelino Bernal, while Mojica scored the Cruz Azul goal. The second match ended with a 0–0 draw and Puebla was awarded the cup for the goal scored as visitant in the first match played in the Estadio Azteca. Puebla starting line up were Aguilar (goalkeeper), Torres, Gamal, Roberto Ruiz Esparza, Amador (Rosete) (defender), Marcelino Bernal, Cosío, Bartolotta (midfielders), Paúl Moreno, Ramos (Omar Mendiburu), Gustavo Moscoso (forwards).

In 1989 Lapuente led the club to a third place, finishing with 46 points by means of 17 victories, 12 draws and 9 losses, with 57 goals in favor and 42 against. In quarter-finals Puebla faced UAT. The first game was won by UAT by 3–1, while the second game was won by Puebla 3–1. In this way, the series ended even 4–4. However, Puebla advanced to quarter-finals because they had a better league standing than UAT In semi-finals Puebla faced Pumas UNAM. The first match finished tied 4–4. The second match was won by Puebla 4–2 in the Estadio Olímpico Universitario. In the final, Puebla faced Universidad de Guadalajara. In the first match, Puebla defeated U. de Guadalajara 2–1 with goals by Jorge Aravena and Carlos Poblete, Octavio Mora scored U. de Guadalajara only goal. In the second game, played in Estadio Cuauhtémoc with an attendance of over 60,000 supporters, the stadium was full to over its capacity, stairs and hallways even in the roof people witness that game that set a record in attendance in a professional game ever played in the city of Puebla, Puebla defeated U. de Guadalajara 4–3 with goals by Javier "Chicharo" Hernández, two goals from Jorge Aravena and Carlos Poblete. The visiting club's goals were scored by Daniel Guzmán, Jorge Daválos and an own goal by Roberto Ruiz Esparza.

In the 1989–90 league Puebla defeated Universidad de Guadalajara in the finales obtaining their second league title. On 11 April 1990 Puebla obtained the Copa México which would make them the 4th campeonisimo in history. Only 3 others clubs had won the league and the cup the same year: Club León in 1949, Guadalajara in 1963, and Cruz Azul in 1970. In that final Puebla faced UANL. The first match was played in Monterrey in the Estadio Universitario and the game ended there with a score of 2–0 in Tigres favor. Goals were scored by Almirón and Gama. The second game was played in Puebla in a packed Estadio Cuauhtémoc. That game ended 4–1 in favor of Puebla. Puebla's goals were score by Edgardo Fuentes, Carlos Poblete, Jorge Aravena and Marcelino Bernal. Almirón scored UANL only goal that day. Puebla line up were Aguilar (goalkeeper), Torres, Gamal, Ruiz Esparza, Amador (Rosete) (defenders), Bernal, Cosío, Bartolotta (midfielders), Paúl Moreno, Ramos (Mendiburu), Moscoso (forwards).

The 1989–90 squad is remembered as the best squad ever to wear Puebla FC slash and is remember by the supports and media as the Campeonísimo. The starting line up included Pablo Larios as goalkeeper, Arturo Álvarez, Eduardo Fuentes, Roberto Ruiz Esparza, and Arturo "Mango" Orozco as defenders; Marcelino Bernal, José Manuel de la Torre, Jorge Aravena y Javier "Chícharo" Hernández as midfielders, and Carlos Poblete, alongside Julio César Romero forwards With Manuel Lapuente as head coach. pueblas sop porters also remember Emilio Maurer owner at that time as the best club's president to have been in charge of the club.

In the 1991–92 championship, Puebla managed to reach their fourth final in its history. Puebla lost that final against Leon in overtime with a score of 2–0.

The 1992–93 championship marked the start of a difficult period in the club. The tournament started with problems with the Mexican Federation. The owner, Emilio Maurer Espinoza, was accused of irregularities in his administration and was stripped of the club and expelled from the league. That year Puebla finished 4th in group 2, with 43 points, and did not qualify.

In the 1993–94 championship. Puebla finished third in group one with 34 points.

In the 1994–95 championship Puebla, after an irregular tournament, finishing in 3rd in group 3 with 40 points and managed to qualify to a knockout series against Veracruz. Puebla defeated Veracruz 1–0, but they were eliminated in quarter-finals by América with an overall score of 4–2.

In the 1995–96 championship Puebla changed owners and the brothers Abed came to power. The new owners had no respect for the club's history or tradition changing the club colors. That year was one of club's worst tournaments in Puebla's history and they finished in last place with 28 points by means of 6 victories, 10 draws, and 18 losses with 29 goals for and 54 against.

In 1997 Puebla welcomed the short tournament era in white an orange home kit, impulsed by the brothers Abed showing little interest in the club's tradition. Nonetheless, that tournament was a success and qualified to the quarter-finals after getting 31 points in group 2. In quarter-finals Puebla eliminated Toluca by a score of 2–1. In semi-finals, however, Puebla was eliminated by Necaxa with an aggregated score of 7–2. In this tournament the Spanish Carlos Muñoz got the first scoring title in Puebla's history with 15 goals scored in 17 games. Carlos also holds the record of most goals scored in one game in the history of the short tournaments, scoring 4 goals against Tecos in 1996 and 4 goals against Morelia in 1998.

After three years as owners of the club, the brothers Abed dismantled the club and sold it to Francisco Bernad Cid, who along with Francisco Regordosa made up the directors board. They brought back the traditional crest and colors. In that position, the coach Raúl Cárdenas did not ask for any players from the draft and brought five players from Yugoslavia which were a disappointment. This tournament was the worst in the club's history, with only 9 points in 2 victories, 3 draws, and 12 losses, with 13 goals in favor and 41 against. The club's lead scorer was Aleksandar Janjic with a couple of goals.

In the summer of 1999 the story was not different from the prior years. Alfredo Tena took over as coach and brought some reinforcements as Martín Ubaldi, François Omam Biyik, Rubén Ruiz Díaz, and Miguel Pardeza. Puebla did not improve, and Tena was replaced by José Mari Bakero as coach. The team played worse, and in the last round, they tied against Monterrey and were relegated to the second division for the second time since 1964 when the club was formed. The numbers were 3 victories, 4 ties and 10 losses, with 15 goals for and 30 against, for a total of 13 points.

Unión de Curtidores purchase

When everyone thought that Puebla would play in second division, during the league's draft, the sale was announced of León by Valente Aguirre to Francisco Bernat, who on 21 June announced that León was going to convert into Puebla F.C. Then Valente Aguirre said that there was no way Leon was moving out of Guanajuato. In response, Francisco Bernat said, "If we bought the club was to move it to Puebla, we're from Puebla and it's our duty to our fans to have a club in first division... now, if they want the club to remain in Leon, they'll have to pay us the 9 millions that we paid". That situation gave way to an uproar from the supporters of Leon who did not want their club disappearing. On 23 June, it was announced that Puebla would remain in first division, also that Leon would remain in Leon by purchasing Unión de Curtidores, the other team based in Leon. Only the players changed teams. Puebla took the players from Leon, and Leon took the players from Curtidores. The club that was relegated would become BUAP.

Puebla obtained only 20 points in the Winter 1999 tournament, and José Mari Bakero was replaced by Mario Carrillo as coach. In the summer of 2000, Miguel Mejia Barón took over as head coach, and the club qualified for quarter-finals, after beating Atlas 5–1, where they lost 9–0 on aggregate to Toluca. They again reached the quarter-finals the following season, where they beat Tigres UANL 5–3. In the semi-finals against Santos Laguna, Puebla won a dramatic first leg 5–4. The second leg finished 2–1 to Santos, with Puebla being knocked out due to their inferior league-standing.

In 2004, with 115 points in 110 matches in over 3 years, the club's percentage was 1.0454. Having finished bottom of the division Puebla were relegated for only the second time. In the Primera A league tournament, Puebla started with a new board of directors, and Emilio Maurer named Jorge Aravena as head coach. Puebla finished the season third, with 33 points, and faced Chivas Coras in the end of season tournament. After defeating Chivas Coros, they drew with Santos Laguna, but advanced, thanks to a superior league finish. In the final, Puebla met Cruz Azul Oaxaca, who had finished top of the table. After drawing the first match 1–1, Puebla won the second leg, in Oaxaca, 1–0, giving them the 2005 Primera A title. Jorge Aravena resigned as head coach, and was succeeded by Paul Moreno.

At the start of the Clausura 2006, once again Puebla fell victim to poor administration errors.^[] First, they let go of Eudalio Arriaga and brought Leandro Alvez and Carlos María Morales. Second, they changed coaches, provoking the club to fall into last place with 14 points. When they played the promotion match, they brought in as head coach César Luis Menotti, who took the club to Argentina for a short pre-season action and later they named César Luis Menotti as coach. With all this going on, when the day came to face Querétaro, the club was not at 100% and fell in the first match 1–2 in the Estadio Cuauhtémoc and 3–0 in the Estadio La Corregidora.

At the start of the 2006 Apertura, once again they had built a plan in order for the club's promotion to the first division. The owners started off first by naming José Luis Sánchez Solá, who was not known and by some was not accepted and criticized harshly. José Luis Sánchez Solá had previously worked with the club's inferior division, with players such as Juan Carlos García, Sergio Rosas, Sergio Pérez, Rodrigo Salinas, Luis Miguel Noriega and the goalkeeper Jorge Villalpando, who he brought up to the first team and were crucial players that year. He also brought in veteran player Álvaro González, who went on to win to scoring titles in 2006 and 2007. He also brought in the unknown at the time, an amateur player Jorge Damián "El Ruso" Zamogilny who quickly became a fan favorite. In the 3rd round of the tournament, the club defeated Tampico Madero 2–0, and snapped a 15-match winless streak. The club qualified to the play-offs after finishing first in the first group, with 33 points. In the play-off, they faced Coatzacoalcos, beating them 5–3. In semi-finals, they faced Cruz Azul Hidalgo, which they ended up drawing a 2–2 tie, which Puebla would advance for better position in the tournament. In the finale Puebla faced Salamanca who was the leader in the tournament that year. The first match was a 1–1 draw, played in the Estadio Cuauhtémoc, with a little over 40,000 Puebla supporters. In the second game, the clubs once again tied, now with a score of 2–2. That finale was decided in a penalty shoot out which Puebla won, after Jorge Zamogilny scored the fifth goal and Adrián Dominguez missed Salamanca's fifth goal.

In the Clasura 2007, the club had a better tournament than the previous, finishing 1st place in group one, with 36 points and once again Álvaro González winning the goal scoring title with 15. In quarter-finals they would face Pumas Morelos, winning that series with a score of 4–3.

They advanced and faced Club León in semi-finals. The first match was played in the Nou Camp in León, with a score of 2–0, with Leon taking home advantage. The second match was played in Puebla in the Estadio Cuauhtémoc, with over 45,000 Puebla supporters. That game ended in a 3–3, in a match that is still talked about today, and that some speculate has started a riverbed between these 2 clubs. Puebla waited for the champion of the Clausura 2007 that would be disputed by Club León and Dorados de Sinaloa. Dorados would be that champion 4–5, and so faced Puebla in a promotional match to determine the club that would be promoted to the first division. The first match was played in the Estadio Carlos González in Sinaloa. The game would finish in a 1–1 draw. Scoring for Puebla was the lead scoring champion Álvaro González, and Carlos Casartelli for Dorados. The second game was played on Sunday 26 May 2007, in a packed Estadio Cuauhtémoc, with over 50000 fans, which the club later would be cited for being over-capacity. Puebla defeated Dorados with a score of 3–2, Álvaro González scored 2 goals in the '8, and in the '45 Hugo Ruiz scored the second in the '26. Scoring for the Dorados were Mario Padilla and Lucas Silva. The promotion had finally come, after 2 years of first division absence.

Players who took part of this achievement in 2007 were: Orlando Rincón, Sergio Pérez, Luis Miguel Noriega, Sergio Rosas, Jorge Villalpando, Álvaro González, Jorge Damián Zamogilny and the captain Joaquín Velázquez.

In the 2007 Apertura tournament, the club hosted club America in the first round, after 2 years of absence. The club finished with 17-point by means of 4 wins, 5 draws and lost 8. The squad was mostly formed with players who obtain the promotion and was poorly reinforce with poor reinforcement such as players Mateo Figoli and Juan Quiroga. The starting line up: were Lupe "La Pantera Rosa", Walter Vílchez, "El Ruso" Zalmogilny, Quiroga, Adrian Sánchez, "El Bola", Velázquez, Noriega, Hugo Ruíz, Orlando Rincón, Mateo Figoli.

At the end off the Apertura 2007, Puebla FC was once again involved in scandal. Then a Mexican newspaper company stated that the club had been sold to a Brazilian businessman, Aurelio Almeida, owner of the Brazilian club Real Brazil. A day after this came to surface, owner Francisco Bernat held a conference where he stated that the club had not being sold, claiming that his signature had been forged. After weeks of speculations, it was on 21 November when it was decided that the contract and signatures were not valid.

In the 2008 Clausura, the club made a complete reconstruction, with 12 new players including: Gilberto Mora, Melvin Brown, Felipe Ayala, Javier Cámpora and Nicolas Olivera. It would seem that the club would not have any problem avoiding relegation, but at mid-tournament, the club had fallen to the bottom. So, manager José Luis Sánchez Solà "El Chelis" was fired. This stirred up problems with the fans and the players, leading to the board of directors reversing the decision. With the manager back in the club, they beat their direct opponent in relegation, Tiburones Rojos in Veracruz. In the 16th round the club officially avoided regulation after Veracruz had lost to Pumas UNAM. In the last game played in Puebla, the club faced Atlante and drew 2–2, which kept them out of the play-off that year.

In the 2008 Apertura the club managed 15 points by means of 2 wins, 9 draws and 6 losses. Mario Carrillo took over as coach after José Luis Sánchez Solá was let go. In mid tournament Mario Carrillo separated long time club players Álvaro González and Joaquín Velázquez from the club, with the excuse of not attending a psychic reading by his personal psychic Mama Tona. At the end of the tournament, both players were released, and weeks later, Mario Carrillo was replaced once again by José Luis Sánchez Solá.

In the Clausura 2009, Puebla started out the off season by signing veteran players Daniel Osorno and Duilio Davino along with foreign players Ramón Núñez and Alejandro Acosta. The club started off the season by first falling 4–0 to Monterrey, in Monterrey, which concerned the fans and the owners. However, the players quickly adapted to their new teammates and went on to lose only one match in their next 10 matches. They finished the tournament with 26 points by means of 7 wins 6 draws and 6 losses. The club qualified to the quarterfinals for the first time since 2001 and faced Monterrey in their first match. Having Monterrey beat 4–0 in the first game of the tournament, no one gave Puebla a chance, but in the first match, Puebla surprised everyone by winning 3–1 goals by Gerardo Galindo 4' (own goal), Alejandro Acosta in the 6' and Sergio Pérez in the 56', Humberto Suazo scored Monterrey's only goal in the 48'. In the second game held in the Estadio Tecnológico in Monterrey, the clubs drew a 2–2 draw, with a final score of 5–3 advancing Puebla to face Pumas in The semi-finals. In the first game played in a jam-packed Estadio Cuauhtémoc in Puebla, Puebla fell 2–1 in a last-minute goal scored by Marco Antonio Palacios. In the second game played in the Estadio Olímpico Universitario, Puebla came out strong scoring the 2 goals that would advance them to the finals but in the minute 89' Darío Verón scored for Pumas. The game ended in a 2–1 victory for Puebla, but the final score was a 3–3 draw, which advance Pumas to the finals where they would eventually defeat Pachuca.

At the end of the tournament, having finished 5th overall along with Monterrey, both clubs qualified to the 2009 Copa Sudamericana. Shortly after the Mexican federation protest against the CONMEBOL, after clubs Guadalajara and San Luis were being discriminated and about to be disqualified from the Copa Libertadores after the Swine flew had broken out in Mexico, claiming they were a health hazard to the rest of the clubs, some clubs even refuse to play their games in Mexico. With this problem at hand the federation decide to pull out of all CONMEBOL tournament which were the Copa Libertadores, Copa Sudamericana and the Copa América which Mexico had been a part of since the early 1990s. After both sides came to an agreement Mexico decided to return to the competition but this time the CONCACAF decided not to allow Mexico to take part of the Copa Sudamericana claiming that the Mexicans clubs should focus more in the CONCACAF Champions League which was its own domestic tournament.

In the Apertura 2009, the club began the tournament by signing players Jared Borgetti, Nicolás Martínez, Nicolás Vigneri, Carlos "El Pescadito" Ruíz and the return of Joaquín Velázquez and Nicolás Olivera, who had been on loan to Tiburones Rojos de Veracruz. The club quickly adapted with the new players and did not see a loss until the 10th round. It was a controversial game were Puebla lost against Monterrey due to bad calls and a disallowed goal that was proven to be legit. The club once again finished with 26 points, by means of 6 wins 9 draws and 4 losses, which qualified them to the quarter-finals. Cruz Azul was the opponent in that series, and the first match was held in Puebla, where the game ended in a 4–4 draw with Puebla scoring 4 goals in the first half. Cruz Azul scored 2 polemic goals which determined to be crucial in the outcome of the series. The second match was held in the Estadio Azul; the game ended in a 3–2 victory for Cruz Azul, where once again controversy occurred, when Cruz Azul scored its first goal that was a clear offside. Cruz Azul advanced and eventually made it to the final, which they lost to Monterrey. And so it came to an end, with Puebla having qualified to 2 consecutive playoffs, not since the 1991–1992 tournament.

At the start of the 2010 year, Puebla along with Club América, Monterrey, Chiapas, Estudiantes Tecos, Club Santos Laguna, Tigres de la UANL and Atlante played the 2010 InterLiga. Puebla finished first in group B with 2 wins no draws and 1 loss, scored 6 goals and allowed 3 for a total of 6 points. The club qualified for the final in which they faced group A second place which was Estudiantes Tecos. That match took place on 13 January 2010 played in front of 27,000 in The Home Depot Center. Puebla's Alejandro Acosta scored the first goal in the fourth minute of play followed by Nicolás Olivera goal in the 47'. In the second half Estudiantes Tecos scored 3 consecutive goals and so qualifying to the 2010 Copa Libertadores.

In the Clausura 2010 the club started off the preseason by signing players Marcelo Palau, Herculez Gomez and Alexandro Álvarez also bringing back players Álvaro Fabián González, Hiber Ruíz and Marco Capetillo who had not played since 2007. The club started the tournament by losing 1–0 to Tigres de la UANL at home. The club won its sound game 3–2 against Estudiantes Tecos on the road. The club would not fair to good having the 2nd worst defense in the league but tied third for the best offense, finishing 13 overall with a record of 5 wins 4 draws losing 8, a scoring 28 goals allowing 31 for a total of 19 points. Herculez Gomez led the club as well as the league in goals scored with ten. That tally earned him the goal scoring title in a tie with Javier Hernández. However, Herculez Gomez had scored his 10 goals in fewer minutes played than the other two, scoring 6 of his goals coming in as a substitute.

A crisis came into the club with owner Ricardo Henaine, until he resigned, this caused the ninth spell of manager José Luis Sánchez Solá as puebla manager.