North Queensland Cowboys

With the success of the Broncos in 1988, speculation intensified as to if the NSWRL would admit a new team based in North Queensland. In 1993, the NSWRL announced that North Queensland would enter the competition in 1995, along with three other new sides. One of the major difficulties that faced the club in their early years was attracting followers from the more established Queensland-based Winfield Cup side, the Brisbane Broncos.^[] This was exacerbated by an initial lack of onfield success and stability. In their first two seasons, the Cowboys had eight different captains and finished last in their inaugural season.

After much court action in 1995 and 1996, a ten team Super League competition was held in 1997. The Cowboys competed in this competition, and their squad was bolstered by a number of new signings including Ian Roberts and Steve Walters. However, they were unable to improve on the club's results in previous years, and for the second time in three seasons they were to finish the season in last place.

North Queensland's first game of the Super League season, a 24–16 win over new team the Adelaide Rams played on 1 March at Stockland Stadium in front of 17,738 fans was also the first ever game of the Super League's competition.

In 1998 the Super League and Australian Rugby League competitions merged to form the National Rugby League (NRL). The Cowboys began their first season in this competition strongly, and after six rounds they were in equal first place. Although they fell away later in the season, they were to record the largest come-back to date in an Australian first grade rugby league match, defeating the Penrith Panthers 36–28 after trailing 26–0 at half-time. 1998 also saw the Cowboys record their largest loss to date, being defeated 62–0 by the North Sydney Bears in the last round of the home and away season.

The Cowboys signed their eleventh captain in 1999, Noel Goldthorpe. Paul Bowman was also to serve in that role during the season. Although their on-field performances were not spectacular, continuing high attendance figures saw aggregate attendances exceed one million spectators. This season the Cowboys also provided their first State of Origin representative when Paul Green was selected as Queensland's halfback for game 2 of the 1999 State of Origin series.

In the years 2000 through to 2002 the Cowboys continued to struggle with off-field dramas and the struggles of coaches and poor on-field performances. After finishing last in 2000, season 2001 began slowly. Tim Sheens resigned on 25 May and was replaced by his then assistant Murray Hurst. 4 straight losses in the opening rounds of 2002 led to Hurst being replaced early in the 2002 season, by former Illawarra Steelers and Leeds Rhinos coach Graham Murray. Murray stamped his authority and coaching prowess on the club and the NQ Cowboys looked far more competitive towards the end of the 2002 season. The Cowboys spent much of the 2003 season in the top eight with much improved performances from a host of players, including local talents Matt Bowen and Josh Hannay. The 2003 season ended with the Cowboys four points adrift of a top eight play-off position.

After a slow start to the season that saw them at 13th on the ladder with just one win and five losses, the Cowboys turned it around in the second half of the season to finish with 12 wins and 11 losses and 7th spot, giving the club their first ever top eight appearance.

The Cowboys fairytale year continued when they upset the 2nd place Canterbury away from home in the first week of the finals, 30–22, thanks largely to hat-trick hero Matt Sing. The following week the Cowboys defeated their state rivals the Brisbane Broncos at home, 10–0, in perhaps the club's most famous victory.

They ended up falling one game short of the grand final, losing to the Sydney Roosters, 19–16.

North Queensland would go one better in 2005, when they reached their first grand final in club history. With the help of new recruits Carl Webb and Johnathan Thurston, the side finished in 5th spot and with back-to-back finals appearances. They would ultimately lose the grand final to the Wests Tigers.

In his first year with the club, Johnathan Thurston won the Dally M Medal and made his State of Origin debut for Queensland.

In 2006, the Cowboys started the year with a 6-game winning streak and looked destined for another finals appearance, before ending the season with just 5 wins from 19 games and finishing in 9th position.

The 2007 season saw the Cowboys 3rd finals appearance and their first top 4 finish. They faced the Canterbury-Bankstown Bulldogs in Townsville in week 1 of the finals, scraping home by 2 points. The following week, they defeated the New Zealand Warriors at home by 37 points. They fell one game short of the grand final again, this time losing to Manly, 28–6. 2007 saw the retirement of club legend Paul Bowman, who took up a coaching role with the team in 2008.

Johnathan Thurston finished the year with his second Dally M Medal and Matt Bowen was named Dally M Fullback of the Year.

At the start of the 2008 season, the club announced head coach Graham Murray's contract would not be renewed. After only winning three of the first ten games, Murray resigned from his job and the club promoted assistant coach Ian Millward to the head coaching role for the rest of the year. During his stint as head coach, the club could only win two more games. Throughout the season the team were decimated by injuries and suspensions as well as off-field issues. In the end, the Cowboys finished 15th on the ladder avoiding the wooden spoon by for and against.

2009 saw the appointment of Neil Henry as head coach, who had won the Dally M Coach of the Year with the Canberra Raiders the previous year. The club however experienced another disappointing season, finishing 12th with 11 wins and 13 losses. 2009 also saw Matthew Bowen score his 100th try, becoming the first North Queensland player to score 100 tries for the club and the debut of future Australian and New South Wales representative forward James Tamou.

The beginning out the 2010 season was marred with the speculation of whether Johnathan Thurston would renew his contract with the club. Thurston ended up re-signing for another three seasons, however it brought very little success. The club finished 15th and would have received the wooden spoon if not for the Melbourne Storm salary cap scandal. 2010 saw the emergence of Scott Bolton and seeing the test debut of Matthew Scott. Jason Taumalolo became the Cowboys youngest ever debutant, making his debut against the Canterbury-Bankstown Bulldogs in round 24 aged 17 years and 82 days.

After missing the finals for the last 3 seasons the Cowboys underwent a major overhaul of personnel for the 2011 season. Club legend Ty Williams retired and they parted ways with club favourites Luke O'Donnell, Carl Webb and Steve Southern. Their biggest signing for the 2011 season was Queensland and Australian representative centre Brent Tate. They also made key recruits in the signings of former Melbourne Storm and Queensland State of Origin representative Dallas Johnson and premiership winner Glenn Hall from the English Super League, re-signing a former Cowboy in Gavin Cooper and picking up younger, experienced first graders such as Antonio Winterstein.

The Cowboys' new signings had a positive impact on the NRL team, with the Cowboys spending much of the year in the top four before a late slide dropped them to seventh position and giving them their first finals appearance since 2007. That year, they were the most watched NRL club on pay television, and their round four clash with the Parramatta Eels was the fourth most-watched sports event in Fox Sport's history.

2012 saw North Queensland return to the finals after finishing in 5th spot. They faced the Brisbane Broncos in the first week of the finals, winning 33–16, with halfback Michael Morgan scoring a hat trick. They lost the following week to Manly, in controversial circumstances. Club legend Aaron Payne retired at the end of the season, after ten years with the team.

North Queensland again made the finals in 2013, the first time the club had made the finals series three straight years, when they finished in 8th place. After a poor start to the season, the side went on a 6-game winning streak following the sacking of coach Neil Henry. They were eliminated in Week 1 of the finals, after a controversial loss to the Cronulla-Sutherland Sharks. Club legend Matthew Bowen played his last season in the NRL, announcing he would be taking up an offer with Super League side, the Wigan Warriors. Club stalwarts Ashley Graham and Dallas Johnson also announced their retirements.

On 1 October 2013, former North Queensland halfback Paul Green was announced as head coach for the 2014 and 2015 seasons, becoming the first former Cowboys player to coach the club.

The Cowboys started their 2014 season by winning the inaugural NRL Auckland Nines tournament which was held at Eden Park in Auckland. After losing key signing Lachlan Coote early in the tournament to injury, the Cowboys went on to face the Brisbane Broncos in the final, defeating them 16–7 to claim the trophy and a prize money cheque of $370,000.

After a difficult start to the season and a string of injuries to key players including internationals, the North Queensland club made a late charge to the finals finishing in fifth place and cementing a spot in the finals where they defeated the Brisbane Broncos, 32–20. They then travelled to Sydney to face the 2013 premiers the Sydney Roosters in the second week of the finals where they were defeated 31–30.

In 2015, North Queensland experienced their best ever regular season. They had a club record 11 game winning streak and finished with a club record 17 wins. In September, Johnathan Thurston won a record fourth Dally M Medal at the Dally M Awards.

On 26 September 2015, North Queensland qualified for their second grand final defeating the Melbourne Storm, 32–12. In the Grand Final, they defeated the Brisbane Broncos, 17–16. Thurston, who won the Clive Churchill Medal, kicked the winning field goal in golden point to win North Queensland's their first ever premiership.

On 21 February 2016, the club won their first World Club Challenge and were crowned the world's best club, defeating the Leeds Rhinos 38–4 at Headingley Rugby Stadium in Leeds, England. The club could not defend its premiership, finishing the 2016 NRL season in 4th place and falling one game short of the Grand Final, being eliminated by the Cronulla Sharks 32–20 at Allianz Stadium.

In 2017, despite losing co-captains Johnathan Thurston and Matthew Scott to season-ending injuries, the club qualified for their third Grand Final. Although they were just the second side to reach the Grand Final from 8th place, they would lose to the Melbourne Storm, who finished the regular season as minor premiers.

Before the 2018 season began, North Queensland were predicted by many to challenge for the premiership with the return of Matthew Scott and Johnathan Thurston from injury. Instead, they struggled to move away from the bottom of the ladder, going on two separate five-game losing streaks throughout the season. With two rounds to play, the club sat in last place. Two wins from their final two games saw them finish in 13th. The 2018 season would be the last for Thurston, who retired after 14 seasons, 294 games and one premiership for the club. In his final match, the Cowboys defeated the Titans 30–26.

Despite a poor 2018 and the loss of Thurston, many expected the Cowboys to return to the finals in 2019. What followed was another disappointing year in which the club finished 14th. Club legends Matthew Scott and Scott Bolton were farewelled at the end of the season. Both were members of the club's premiership winning side in 2015 and spent their entire NRL careers at the club. The club also played its final game at Willows Sports Complex, defeating the Canterbury-Bankstown Bulldogs 15–8.

Following two poor seasons in which they missed the finals, North Queensland looked to rebuild ahead of the 2020 NRL season. Their marquee signing was Australian and Queensland representative Valentine Holmes, who had spent 2019 playing for the New York Jets in the NFL. Holmes, a Townsville junior, signed a six-year deal with the club.

On 20 July 2020, after just three wins from their first 10 games, Paul Green announced his resignation from the club, with assistant coach Josh Hannay named as the interim head coach. On 4 September 2020, Todd Payten, a former assistant coach at the club, was announced as North Queensland's head coach on a three-year deal, starting in 2021.

Under Payten, the Cowboys endured another disappointing season, finishing 15th with seven wins.

In 2022, the club returned to the finals series after four seasons, finishing the regular season in third and equalling a club record of 17 regular season wins. They ultimately fell just one game short of the Grand Final, with Todd Payten later named the Dally M Coach of the Year.

North Queensland started the 2023 NRL season poorly which saw the club only winning three of their opening ten games. In round 12, the club suffered one of their worst defeats losing 66-18 against the Wests Tigers. In round 18, North Queensland recorded the third biggest victory in Australian rugby league history defeating the Wests Tigers 74-0. It was also the largest victory of the NRL era. North Queensland would finish the 2023 NRL season in 11th place and miss the finals. In the final round of the season, the club had the chance to make the finals if they were able to beat Penrith but the North Queensland side came up short losing 44-12. In the 2024 NRL season, North Queensland would finish 5th on the table and qualify for the finals. After defeating Newcastle in the elimination final, the clubs season would be ended the following week by Cronulla in the semi-final.