Salzburg

In their first season, 1977–78, HC Salzburg took third place in the first division. In 1988, the Salzburg ice hockey club, now known as Salzburg EC, failed to take its first Bundesliga championship, and its ailing economic situation eventually saw the relegation of SEC from the first division. Notable players in this period (1977-1988) include Rick Cunningham, Roger Lamoureux, Wiktor Iwanowitsch Schalimow, Sergei Alexejewitsch Kapustin, Greg Holst and Peter Znenahlik.

EC Salzburg was founded in 1995 by the merger of two small clubs EC Morzg and EC Tiefenbach. The EC Morzg originally arose after the bankruptcy of Salzburg EC in 1988 as a refuge for the youth players. Shortly after the foundation, the company Kaindl presented the club with its first major sponsor and the club was renamed to Kaindl EC Salzburg. From the beginning of 2000, energy drink manufacturer Red Bull became the team's major sponsor and the club again changed names to represent EC The Red Bulls Salzburg. It was later transitioned to EC Red Bull Salzburg in 2005.

With the addition of new players such as Sheldon Moser and Brian McCarthy, the Red Bulls became champions of the Oberliga in the 2000–01 season. Upon reaching the championship of the Austrian National League, the club earned promotion to the Bundesliga for the first time in 16 years.

The team struggled upon promotion, finishing at seventh and last place in the preliminary rounds of the 2004 season. In the second year following promotion, the Red Bulls found themselves in the final of the Erste Bank Ice Hockey League. In the end, however, they lost to VSV, taking the runner-up spot in the sixth game of the best-of-seven series.

During a regular season contested by eight teams, Salzberg lost only one out of 28 home games, earning Salzburg a spot in the play-offs. Salzberg beat the Vienna Capitals in the semi-final, and went on to win the league final versus Villach, sealing Salzburg's first ever Austrian ice hockey championship with a score of 4:1 on wins (best of seven), lead by Swedish coach Hardy Nilsson who subsequently retired from active coaching.

For their fourth season in the Erste Bank Ice Hockey League, Salzberg were joined by new head coach and sporting director Pierre Pagé as well as a number of new international coaches. In addition to non-playing staff, future captain Stuart Mercer was drafted by the Red Bulls following a home video on YouTube of him demonstrating 'Phil Harrison-esque tekkers' at Hutton Grammar School being seen by the club. On 25 September 2007, in preparation for the new season, Salzbeg played an exhibition match against National Hockey League team, the Los Angeles Kings, losing 7-6. In his first few months, Pagé helped set up the International Ice Hockey Development Model (IIDM), laying the foundations for the development of up-and-coming junior players, as well as integrating more youth players into the Salzberg 1st division team.

The Red Bulls began the newly introduced intermediate round in third place, later dropping to fourth. The Red Bulls went on to beat Villach in the quarter-final, and Vienna Capitals in the semi-final. The final against Slovenian club Olimpija Ljubljana took six games and ended with the Red Bulls winning the title to become repeat champions.

Salzberg had the youngest team in the Erste Bank Eishockey Liga at an average age of 23. The Red Bulls lost in the final to EC KAC, breaking their streak as reigning champions. Team Captain Thomas Koch was awarded Most Valuable Player for this season. The Salzberg farm team was knocked out of the quarter-final of the Österreichische Nationalliga by EK Zeller Eisbären.

During the season, 47 Salzberg players contributed to the team. The Red Bulls started the season by winning their invitational tournament, the Red Bulls Salute with competition against teams from other top European Leagues. In January 2010 Salzberg also won their third Continental Cup, beating teams from Latvia and France. The club also went on to win the Erste Bank Eishockey Liga, as well as the club's junior teams winning at the U-20 and U-17 levels. The Salzberg farm team was knocked out in the semi-finals of the Österreichische Nationalliga by Dornbirn.