Myrtle Beach Pelicans

Previously, this franchise was known as the Durham Bulls, the Minor League Baseball team featured in the 1988 film Bull Durham starring Kevin Costner, Susan Sarandon, and Tim Robbins. The Carolina League team was relocated following the 1997 season as a result of the expansion of the top-level Triple-A International League into Durham, North Carolina, where the new franchise assumed the "Bulls" name. The Carolina League franchise then spent the 1998 season in Danville, Virginia, as the Danville 97s while awaiting a further move to Myrtle Beach in coastal South Carolina while Coastal Federal Field was under construction. Their first home game as the Myrtle Beach Pelicans was played on April 12, 1999, against the Potomac Cannons with 5,521 people in attendance. In the first at bat, Pelicans pitcher Luis Rivera struck out Cannons hitter Esix Snead looking. The first two hits at the stadium were home runs for each team, first by Potomac's Andy Bevins, and later that same game by Myrtle Beach's Ryan Lehr.

Their ballpark has since been renamed Pelicans Ballpark, which is a family-friendly stadium with a speed pitch, obstacle course, and moon bounce on the concourse. In 2004, the sports publication Baseball America rated it as the second-best Class-A level ballpark in the United States, and the best in the Carolina League in 2009. For four consecutive seasons (2011–2014), Stadium Journey ranked the Pelicans as the top stadium experience in the Carolina League and one of the publication's "Top 50 Stadium Experiences" in all of sports, while the website TripAdvisor named the team as the third-best attraction in Myrtle Beach.

Some games are televised on Marquee Sports Network, which is not available in South Carolina.

In their first season, the Pelicans advanced to the 1999 Carolina League Mills Cup Championship series. The best-of-five series against the Wilmington Blue Rocks was tied 2–2, with the deciding Game 5 set to be played in Myrtle Beach, when the series was cancelled because of Hurricane Floyd. The two teams were named co-champions for that season.

Myrtle Beach won both the first and second-half Southern Division titles in 2008 under Rocket Wheeler, who was named Carolina League Manager of the Year. The following season, Jason Heyward played over half the year in Myrtle Beach en route to being named Baseball America's 2009 Minor League Player of the Year.

On July 3, 2014, the Pelicans' home game with the Winston-Salem Dash was broadcast on the CBS Sports Network, the first time the Pelicans were on live national television.

In early 2006, Capitol Broadcasting Company announced plans to sell the Pelicans. The current owner is Myrtle Beach Pelicans LP, a group led by lawyer Chuck Greenberg.

On November 20, 2012, General Manager Scott Brown left to join the Triple-A Charlotte Knights of the International League. A month later, on December 21, 2012, the Pelicans hired Andy Milovich to become the club's Vice President and General Manager. By January 14, 2015, Milovich was promoted to President and General Manager.

On September 16, 2014, the Myrtle Beach Pelicans reached an agreement on a player development contract (PDC) with the Chicago Cubs of the National League, beginning with the 2015 season.

On December 2, 2021, Kristin Call, the team's former associate general manager, was promoted to general manager, making her the first female general manager in team history.

On February 12, 2020, it was announced that the Pelicans, who played at the Advanced-A level of minor league baseball since the team was started in 1999, would move to Low-A in a new Major League Baseball player development alignment. The Pelicans swapped places with the Chicago Cubs' affiliate in South Bend, Indiana, which was feeding players to the Pelicans as they moved up in the Cubs' organization. The move meant that the Pelicans will predominantly get players who are in their first full seasons of pro ball. Dropping a level, the Pelicans were closer to their division opponents. The Pelicans were placed in the South Division of Low-A East, which comprises three divisions. The Charleston RiverDogs, Columbia Fireflies, and Augusta GreenJackets in North Augusta, South Carolina, are in the South Division as well. In 2022, the Low-A East became known as the Carolina League, the name historically used by the regional circuit prior to the 2021 reorganization, and was reclassified as a Single-A circuit.